Tips for Small Exporting Business Success

Exporting products overseas could be a good way of expanding your business. However, it is not easy. So check out these tips that can help you have success in exporting.

1. Is there a good market for your products? If there is very little or no market in the country you've chosen, success is slim so make sure you do careful research. Is there a demand for your product? Identify your competitors, as well as the potential retailers or suppliers of your service or product. Find someone locally who is well experienced in doing business in the nations you're considering. Contact embassies or high commissions in those countries.

2. Think of your method of selling abroad. There are a number of options for expanding a business into markets overseas. These include selling to distributors who then sells your products to clients for a cut, using the services of a sales agent who looks for customers for you in a commission basis, establishing a joint venture with a local business organization, or setting up a local office and hiring local employees. See to it that you thoroughly research the agent or distributor you will use by obtaining references and diligence.

3. Test the market. Consider attending trade fairs, events, and missions in your chosen nation to meet potential business partners and local people. Planning ahead and arranging meetings ahead of the fair is often more effective and productive compared to simply pitching up without any meetings.

4. Prepare for red tape. You may be accustomed to the regulations in your own country, but they could be completely different in a foreign nation. There are a number of legal and tax rules you'll have to deal with, so carefully study the government's export advice and talk to advisors specialising in your chosen country.

5. Understand cultural differences. Different nations have different methods of doing business, so you have to be aware of such when trying to penetrate new markets. Certain nations have certain accepted behaviours during official business meetings, so take the time to research and understand them before making any contact in order to avoid embarrassing errors. Also, you'll need to think about the words and images to use in your marketing and packaging to ensure it isn't appropriate and misinterpreted or causes offences in a foreign country.

6. Go local online. If you are serious about exporting your products, think about your business' online presence. English is indeed the international language, but you may get better results if your business website communicates in the language or dialect local to your chosen country.


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