Sunday, April 12, 2015

Introducing California Wines To The Rest Of The Country

One of the great things about the internet - that it lets us know about everything that is out there - is a sense of one of its drawbacks. What good is it to know about something if we do not have any way of getting it for ourselves to experience it? It is like taking a kid to a toy store and then telling them that we are not going to buy them any of the toys. Thankfully, while some of the things we learn about will always be a distant fantasy, at least when it comes to all of the amazing <a href="http://www.wineclubworld.com">California wines</a> that are being made these days, we do not have to go without.

Wine clubs have been enjoying a surge in popularity over the last few years, now that restrictions on shipping and delivery have been greatly reduced. Part of this comes from the fact that many states are enacting laws to encourage small business growth. Small batch wineries are now operating in all 50 states, and there are several different wine clubs that, as their focus, choose a specific region to select their wines from. Naturally, as the largest wine producing state by far, many of these wine of the month clubs have chosen California as their state of destination.

You can be forgiven for thinking that surely there cannot that many undiscovered wineries in California. They have such a domineering share of the domestic market that in many wine stores, they are the only state to have their own section. Many times, that section is the largest in the store. Well, unless there are at least 3,400 different bottles of wine on those shelves, then you have not seen all the wine that is out there.

That 3,400 is only a conservative estimate, by the way. New wineries are opening every year. Obviously, it takes a long time to get a winery going - grape vines do not just grow overnight - but what is happening is many of the vineyards that previously sold their grapes to other winemakers are now reserving some of their harvest to create their own labels. Part of the reason they have decided to do this is, ironically, because of the wine clubs.

<a></a> Like any commercial enterprise, sustainability only comes when a business can reach enough clients. Previously, the cost of setting up distribution and being able to guarantee a certain amount of product was too much for small winemakers to handle. Now that they can sell directly to the consumer and do not have to worry about fulfilling outsized contracts, the greatly reduced overhead makes the break even line more attainable. Much like deciding which came first, the chicken or the egg, it is hard to determine if small wineries created the wine clubs, or the wine clubs enabled the small wineries, but either way, the end result is a winning situation for wine drinkers across the country.

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