Dental Marketing Systems: Easy To Execute Marketing Ideas

The dental profession continues to rise dramatically bringing a major squeeze on profit levels. For your dental practice to thrive profitably, your marketing strategies must out, of necessity, be very effective. For any business, marketing is vital and a dental practice is no exception.

From the creation of a marketing plan, setting up client appointments, billing, design of your office to follow-up communications, a well thought-out dental marketing systems will address every facet of your operations.

As you strategize and develop your marketing ideas and strategies, it is important to bear in mind the National Safety and Quality Health Service (NSQHS) Standards. The NSQHS Standards' primary goal is protection of the general public from possible harm and improvement in quality of health care. The Australian Dental Association Inc. encourages dental practices to participate in implementing the NSQHS Standards.

Here are various components of a well-implemented dental marketing strategy and several easy-to-execute suggestions for each:

Patient-Oriented Services

Your practice must go beyond the basic offers and give your patients value-added incentives. Through concerted action you would demonstrate that indeed you're patient-centred. Towards this goal, develop a realistic and sustainable reward and loyalty program of incentives. Many of such programs require minimal effort and are easy to execute. They will make a bold statement regarding your patient appreciation and truly differentiate your dental practice from the mob.

Some Ideas Include:

- Try offering incentive to those clients who keep their appointments.

- Reward your patients who make a follow-up on the proposed treatment plans.

- Consider donating a percentage of your proceeds to a local school or charity in kind.

- Offer your loyal patients some reward as a 'thank you'.

Research has shown that patient loyalty can be a huge boost to dental practice success. For your practice to maintain profit goals, ensure that each year you plan and revisit your incentives and reward system. Remember that these are programs that could also impact your overall bottom line; hence, would require that they are inbuilt into your client fee structure.

Get Clear Financial Policies In Place

In a Wall Street Journal article, published in January 2009, it was observed that it's not uncommon to find that most people will postpone having to pay for stuff during recessions. Bearing this in mind, it becomes even more critical than ever before, to make sure that financial arrangements at your practice are solidly in place and are very clear, leaving no room for ambiguity. Patients who benefit from such financial arrangements have the potential of becoming your best marketers!

Client Targeting

Closing the ever widening gap between the kinds of patients you wish for in your practice and the actual patients found in the marketplace today is a necessity. The extent of your success will largely depend upon your dental practices' ability to become dynamic and align itself to what the current market has to offer.

The idea is to try and meet potential customers where they are located. For example, how could you scale down or modify a patient visit to your clinic making it less costly for him, while you still make money?


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Dr. Jesse Green has over the years built a formidable reputation as an authority in matters of health management. His well thought out proposals on various aspects of dental practice management has earned him immense respect among peers. Set up a consultation with him to benefit from his wisdom. Visit us at http://drjessegreen.com/ for more information.