3 approaches to pur fresh spins to old marketing concepts

3 approaches to pur fresh spins to old marketing concepts

Are you struggling to get a new twist to your advertising or marketing campaigns? Tired of sounding like all the others and want new stuff and fresh? Never fear. Here are 3 techniques for finding those talents (and new ideas) flowing.


But before I get to the people, there are several things you have to do to prime the pump, as we say. What this definitely does is clear your "conscious" mind which means that your muse may have an easier time sending messages for it.


First, review the information about your services or products. Then, note down all the benefits (why customers would buy those services or products).


Now jot down all the concepts you could have used before or you've seen people use before. This is an important step. You need to move the existing stuff dealt with to make room for your new. Writing those concepts down helps make this happen.


Okay, now it is time to start generating some fresh ideas.


1. Take another look at testimonials. Testimonials will always be great selling tools, but that is not why I want you to accomplish this. Customers can come up with a vital benefit you i never thought about before, understanding that may become the muse for a new campaign. Scour every testimonial you may get your hands on and pay attention to if it is possible to find new stuff. You might want to even try calling a number of customers for quick interviews. (Don't have testimonials? Now can be quite a good time and energy to solicit some.)

2. Study other ads. Flip through an ebook or activate the television -- except now focus on the ads instead of the content. (I know, I know, it is counter as to what you usually do.) Which ads does one like? Why can you like them? Are those ads doing something you are able to modify on your own campaign?

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The key phrase is modify, not copy. I don't want anyone committing copyright infringement. What I'm speaking about is using a current ad to jump-start your own personal ideas. Maybe you enjoy the usage of an evocative photo that has a single caption. Or the application of repetition in Mastercard's "Priceless" campaign. Or the thought of turning the "money can't buy everything" on its head (which can be essence of these campaign). Can you use that concept with your campaign?


Another resource for nice ads is Communication Arts Magazine. Each issue showcases one of the most creative and delightful ads found anywhere.


3. Check out such a completely different market is doing. For instance, suppose you sell software products to computer professionals. Techy market, right? So, grab a yoga magazine. See how that industry communicates featuring its audience. Now try selling your products using the same language and concepts. Take it one step further and brainstorm ways your software strategy is similar to doing yoga.

Why this works: One concept of creativity has taken two everyday ideas and combing them to make sure they become something original.


This is an extremely powerful strategy to jolt your thinking and commence your muse down a different path, one you might never have found before.


A variation for this idea should be to force a connection that has a random object as an alternative to an entire industry. You ask yourself, aches and pains ? your software program comparable to a stuffed dog? Write down everything it is possible to think of, it doesn't matter how silly or foolish. Sometimes the foolish ideas are the type that lead for the great ones.


A final note: If at all possible, don't rush this technique. Give your muse some time for it to ponder and spend playtime with these techniques. I know it often might appear to be ideas start up into your go out of thin air, truly that only is really because you've given your muse the required tools and "incubation time" to generate it happen.


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