Ways Kitchen Showrooms Can Be More Profitable

The best method of showing customers what kind of kitchen items you have available is by setting up a showroom. This is essentially a retail outlet in which a range of items and products are displayed to their best advantage so that potential buyers can select those items they wish to purchase.

However, there's much more to a showroom as an effective selling tool than merely having what you have around the space and hopefully waiting for those planning a kitchen remodel to just show up. The Kitchen Yearbook and the Kitchens & Bathrooms Quarterly are excellent resources with a wealth of information on kitchens matters. Kitchens & Bathrooms Quarterly is Australia's #1 best-selling kitchen publication which showcases a broad range of kitchen new products and showrooms profiles.

Here are several handy tips to make that showroom a sure winner!

1. Make Your Showroom A Destination

Making kitchen showrooms a buyer's destination doesn't necessarily imply having the most prime location. The products you're displaying in the showroom can effectively serve to make your outlet the destination.

Being located in a heavily trafficked business area may only be an additional asset, but people who are prepared to spend more for quality and class will cover that extra block or two to get where you're located. Make your products the destination!

2. Let Your Displays be Customer-Friendly

Experts agree that customers don't just want to see your products; they also want to feel them too. Don't display your kitchen merchandise over 7 feet high because your customers want to feel the product finish, particularly those metal finishes on the bathroom faucets. They want to test how the cabinet doors and handles work.

One more method of getting your displays to be more customer-friendly is by making the whole showroom customer-friendly. Meet and greet your customers as they are coming in. Have all your showroom attendants looking sharp. Remember this is kitchen business, so make the whole place female-friendly! Ensure you've got a nice and very clean public restroom.

3. Employ The Concept Of Store-Within-A-Store

Put differently, this implies creating departments within your showroom. This way, your customers won't need to drift through the entire place to view your kitchen products. Another winning trick is to keep related products adjacent or close to each other. For instance, keep the your bath accessories close to the faucets which are near the sinks which in turn are next to the mirrors with the lighting fixtures close by.

4. Keep It Looking Spruced Up

Of course you must keep up the daily maintenance routine. Dust and vacuum the carpets, have the entrance swept, get rid of the candy wrappers and cigarette butts by the showroom entrance in check, etc. But there's much more to sprucing it up than that.

You want to get the 'Wow!' factor, so appear like a true professional. You want your prospects believing they're for sure in the right place where they surrounded by professional looking attendants and not some youngster in a bright T-shirt and a nametag!

5. The Lighting

To be honest, your showroom lighting can make or break that deal. This is an aspect where you might wish to engage a professional. Effective lighting doesn't necessarily have to be that expensive. For example track lighting fixtures are quite inexpensive and good for showroom displays.

Final word: It is important that as you design your showroom you ensure that it is in conformity with the Building Code of Australia. In addition, the Australian Institute of Architects and Building Designers Association website offers great tips on showroom designing.


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Jeremy Foxe works at Apollo Kitchens. The firm has some of the best spreads of kitchen layouts in New South Wales. Better yet, whatever they display in their kitchen gallery, is always replicated on the ground as it is. Kindly navigate apollo kitchen website at http://www.apollokitchens.com.au/kitchen-showrooms-nsw.html for more info.