Dental Marketing Systems: How To Grow Your Dental Practice

Dentistry is a service-based industry that has been around for as long as human beings have realized the importance of taking care of their shiny pearls. Following standardization of the practice and training at university level, most dentists have roughly the same level of expertise and use the same equipment, worldwide.

In addition, the Australian Dental Association (ADA) has opened the doors for students from other countries to practice in Australia via the Public Sector Dental Workforce Scheme, increasing competition in the field. Due to this fact, whether a patient comes to you with his or her oral hygiene issue or visits another dentist is heavily influenced by factors such as cost, professionalism and location of your practice.

Therefore, if you want to stay ahead of the pack and attract more patients, one of the few - yet most important thing - you could do is implement effective dental marketing systems and strategies. The proper strategies could grow your dental practice to new and unexpected heights, making you a respectable name among dentists.

Listed below are a few useful marketing strategies you could and should implement for your dental practice:

1. Keep Reminding Your Patients That You are Thinking About Them

It is a base human need - an unquenchable desire - to know that somewhere out there is a person who is thinking about you. You can capitalize on this by sending your prospective patients postcards on special occasions such as their birthdays. In addition, you could send them a small token to mark the anniversary of their first visit to your practice.

Statistics from dental offices that have made use of this strategy show that for every 5,000 postcards delivered, a practice will get about 35 enquiries through phone calls and emails, which then produces about 7 new clients.

2. The Power Of Targeting Children And Involving Their Parents

Most parents want what is best for their children. You can show that you have their best dental interests at heart and hook both child and parent as loyal patients to your practice. Children make up a large percentage of those most likely to have dental problems. According to the Australian Institute of Health and Welfare, 2 in 3 children aged 5 and older had dental problems in the year 2010.

Something as simple as giving free toothbrushes to school children, coupled with a greeting card that contains useful dental care information as well as the name and location of your practice could garner you multiple new patients.

Statistics show that if a child becomes a regular patient at your practice, about 70% of the time, the parents also become your loyal patients as well.

3. Use Videos To Promote Your Oral Health Care Practice

These can be everyday videos of you and your team in action, coupled with testimonials by loyal patients. Furthermore, you should promote these videos on social media platforms such as Facebook and Twitter.

If you make proper use of the above stated dental marketing strategies, your business will bloom and you will record high referrals and client loyalty.


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Dr. Jesse Green is an Australian dental expert, widely acclaimed for his incisive commentaries on issues health and dental management. A consultation with him will leave you a much better informed dentist, visit http://drjessegreen.com/ to set up consultation.