Dental Marketing Systems: Strategies That Are Worth Trying

In today's world where products and services are standardized based on a "one size fits all" mentality, it becomes quite difficult to stand out from the rest of the crowd. This phenomenon is seen very clearly in the health industry, where all medical practitioners have to be of a certain experience level before they can earn the license to practice. It's more keenly evident in the dental industry.

The procedures carried out, machines used and education of dentists are the same. For example, the Queensland Civil and Administrative Tribunal have standardized health practitioner services across the State. Therefore, patients can just as easily choose to go to a new dentist every time they need a procedure done on them.

As a dentist, the question of what you could do within you dental firm to increase its visibility must have crossed your mind several times before. Listed below are a few dental marketing systems and strategies you could try out for your own dental practice:

1. Make Use Of Print Media - It's Still Very Much Alive

With the advent of social media and the "technological revolution", many people might assume that the days of using traditional print (including newspapers and magazines) to advertise a business are dead and buried. However, several dentists have enjoyed notable success by marketing their dental practices on newspaper sections and pamphlets.

2. Make Your Website Search Engine Optimized

Search Engine Optimization is a good way to spread your name on the internet and generate traffic as potential clients constantly visit your site to make enquiries. Make sure to reply to such enquiries and, eventually, you will convert your audience into loyal patients.

Local-based Search Engine Optimization simply refers to visibility of your brand to local communities in the area of your practice. This would become even more effective when coupled with brilliant brand management and sound public relations. These strategies will eventually see your dental practice soar to heights of success you had not imagined.

3. Build A Strong Reputation Within The Local Community

While promotional strategies, such as free checkups for first-time patients, will endear you to a small percentage of the local community, marketing strategies should be big enough to make the local news. Events such as free dental checkups for school children or senior citizens at their homes will make your practice known to the whole community. The aim here is to generate positive noise about your practice and then using that attention to promote yourself.

4. Be Tech-Savvy With Your Clients

Every dentist should be tech-savvy and get involved with his or her patients. This can range from casually asking to 'follow' your patients on Facebook, Instagram and Twitter. When you connect with your patient on a personal level, he or she is much more likely to develop a keen interest in your dental practice and how it is doing, resulting in a more avid, loyal patient.

As you implement the above suggested strategies, always keep abreast of new developments by government bodies governing the health sector. For example, be conversant with the latest from the The Australian Dental Council, the Australian Health Practitioner Regulation Agency (AHPRA) as well as the provisions of the Health Practitioner Regulation National Law Act of 2009.


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If you are interested in marketing your practice and growing it to new limits through dental marketing systems, visit Dr. Jesse Green. Through his advice, you'll learn the correct and proven ways to market your practice. Visit http://drjessegreen.com/ for more details.